2024 China International Fair for Trade in Services Concludes Successfully
Beijing International Human Capital Group Shines with AI-Driven HR Solutions
The 2024 China International Fair for Trade in Services (CIFTIS) concluded smoothly in September. Beijing International Human Capital Group Co., Ltd. (hereinafter "Beijing International Human Capital", also known as "FESCO") set up a special booth in the Human Resources Area of Hall 1 at Shougang Park, focusing on showcasing a series of initiatives serving national strategies, such as the “Jingqi Direct Hire” platform and “Easy Beijing” app. This highlighted the company’s responsibility and commitment as a state-owned enterprise in the HR service sector and attracted many domestic and international exhibitors and visitors.
During CIFTIS, Economic Observer provided comprehensive coverage of Beijing International Human Capital’s booth highlights. FESCO’s Director and General Manager Hao Jie and Chief Information Officer Wei Baisong were interviewed, sharing key achievements in serving national strategies and leveraging technology empowerment, which were widely recognized by labor and social security departments and city government leaders.
Multi-Field Achievements Praised, Exciting Exhibition Activities
On September 12, Cheng Jingang, Deputy General Manager of Beijing International Human Capital and Deputy Party Secretary and Director of Beijing Foreign Enterprise, and Li Hongzhao, Director and General Manager of Beijing Foreign Enterprise, were invited to attend the opening ceremony of CIFTIS. On the 13th, Qi Chao, Director of Strategic Operations, participated in the Chengdu Service Trade Innovation and Development Forum. On the 14th, Beijing Municipal Human Resources and Social Security Bureau organized the Human Resources Service Industry Integration Development Conference at Shougang Park. Leaders from the Ministry of Human Resources and Social Security, Beijing Municipal Government, and the city’s Human Resources and Social Security Bureau visited the FESCO booth.
On the same day, leaders from the China Disabled Persons’ Federation, Beijing Municipal Government, and Beijing Disabled Persons’ Federation visited the themed exhibition area and greeted disabled artisans demonstrating skills on site. Beijing Foreign Enterprise, a FESCO subsidiary, was the designated service provider for the four major sections: “Technology Empowers Disability Assistance,” “Beautiful Workshop,” “Intangible Cultural Heritage Inheritance,” and “Ai Cube & Disabled Persons’ Works from Beijing-Tianjin-Hebei-Mongolia,” fully showcasing the perseverance and dedication of people with disabilities in the capital and becoming a unique highlight of the fair.
Four Major Solution Roadshows to Empower Diverse Enterprise Needs
As a highlight of the Human Resources Area at the 2024 CIFTIS, Beijing International Human Capital held four roadshow events from September 12-13, featuring AI Recruiting Solutions, Corporate Payroll Operation Services, Digital Flexible Employment Platform, and HR Strategies and Practices for Overseas Expansion.
- **AI Recruiting Solutions**: AI recruitment expert Chen Xiaoshuai introduced FESCO’s AI-powered recruiting solution, developed from 45 years of HR industry expertise and powered by cutting-edge AI 2.0 generative technology. The solution assists enterprises across the recruitment chain to reduce costs and boost efficiency, freeing HR from repetitive tasks.
- **Corporate Payroll Operation Services**: General Manager Wang Jing from Huaming shared that FESCO’s new generation payroll operation solution is built around “Core HR + Attendance Scheduling + Payroll & Tax Calculation,” delivering integrated, agile, and highly cost-effective services.
- **Digital Flexible Employment Platform**: Zhou Shicheng, General Manager of the Marketing Consulting Company, introduced the platform, which features AI-driven scenarios, BI visualization, agile deployment, convenient services, and integrated business-finance capabilities. With over 20 years of experience in flexible employment and rapid on-site support, the platform covers the full process from recruitment, training, and placement to settlement, both online and offline.
- **HR Strategies and Practices for Overseas Expansion**: Chang Ying, Deputy General Manager of the Foreign Enterprise Service Center, shared the “Easy Go Global” service, covering 90+ countries and regions worldwide, enabling “one contract, global implementation” and supporting Chinese enterprises in their globalization journey.
AI Interactive Experience Zone Debuts, Innovation Drives Industry Upgrading
“AI + HR Services” became a hot topic at this year’s CIFTIS. Beijing International Human Capital created an AI Interactive Experience Zone, launching the “Digital Partner Alliance” for the first time. The alliance features five unique digital characters: Aili, the corporate digital ambassador; Ms. HR, the employee service consultant; Andy, the star interviewer; Zheng Duoduo, the policy expert; and Chu Xin, the smart Party building introducer. Together, they showcased FESCO’s breakthroughs in digital and intelligent HR services.
Government leaders interacted with the digital partners, experiencing firsthand the company’s innovations in AI-integrated HR services. As a state-owned HR service provider with 45 years of experience, Beijing International Human Capital continues to empower enterprise growth through data-driven innovation.
Looking Ahead: AI Empowerment for High-Quality Development
In the era of artificial intelligence, Beijing International Human Capital has proposed a “Platform + Operation + Large Model” enterprise service model, dedicated to driving disruptive innovation in HR services through digitalization and helping enterprises achieve operational excellence. Moving forward, the company will continue to deepen the integration and innovation of AI and HR services, accelerate the adoption of AI in the HR sector, contribute to national talent strategies and Chinese-style modernization, and lead the industry toward high-quality development.